
Years ago when CBS Morning was 30 minutes of actual news or one hour of it, I watched it nearly every morning. Over the years watching that show seemed more and more like a total waste of time. Recently, CBS dragged in Charlie Rose know primarily for his PBS Charlie Rose latenight interview show. Then CBS started running ads about bringing the "news" back to the CBS Morning show.
I did not notice much improvement. A bigger glass table seemed to be about it. This morning I decided to try to sit through the whole show and take some notes. I half-heard the first 20 minutes which did seem to be mostly news. I then noted a 3-minute period of solid ads, but did not get the number or the advertisers listed. Then I was done in the kitchen and sat down with note cards and started scribbling.
From 7:20 AM to 9:00 AM, CBS and KELO had something between 80 and 100 ads or promos for other CBS or KELO programs. There was about 7 minutes of discussion with Peggy Noonan and Bill Bradley. Bradley was hyping his book. Everything he said is in the first paragraph of a column he has in the TIME magazine that arrived this morning. Noonan was predictably Republican, but with some concerns about the far-right near total control of the GOP.
South Dakota weather dominated KELO's minutes in the two hours. Rapid City low temperature was around 33 F degrees. 7 inches of rain in eastern SD caused flooding in Madison and hail damage at Mitchell.
During the last hour and 40 minutes of the show, The only thing even approaching serious news was about 4 minutes on the Fortune 500 report indicating those companies had $840 Billion of profit, but are primarily investing outside the US. The GOP's favorite target GM (Government Motors to them) had revenue of $150 Billion and net profit of $9 Billion. Might it be that Obama and Democrats actually saved a few thousand jobs? Not much mention of that at CBS.
From then to the end of the show there was nothing of significance. Dr. Phil expressing opinions on "the Tanning lady", John Edwards trial jury, and Troubled Athletes...and of course, Teenage Bullying. Even more insignificance was exemplified by reporting on Kristi Noem getting a political science degree from SDSU.
Following is a list of the ads that seemed to me to make CBS Morning into CBS Morning Shopper show.. some of my scribbled notes are no longer readable or translatable by the original writer however.
Cybutol? drug, Staples, Aveno, Activa, CBS sitcom hype, CBS news hype, Cerntal1?, CBS hype for Hawaii 5-0, Nespresso, Farmers Insur, Garnier hair dye, Hershey's Kisses, JuvedermXP, Kindle Fire, Walmart, CBS hype for upcoming "news", Advil, Garnier anti-wrinkle, Purina DogChow, Angie's List, Discover Credit Card, Banana Boat Sunscreen, Smuckers, CBS hype for Letterman show, local Lewis Drug, CBS Hype for upcoming news and Dr. Phil, Hype for CBS App, local ad for Scheel's, a KELO PSA for Learning Disability organization, local Audiology Associates, KELO "This is your home" hype, CBS hype for "Long Story-Short" coming up, CBS Late Show hype, CBS hype for Evening news, Lunch Break Combos, Walgreen alergy ad, Garnier Nutressa Hair, Ocean Spray Cranberry's, Hugs Benefel dog treats, Nutrium Dove Body lotion, Local Furniture Mart, local Avera, another local Furniture Mart ad, CBS hype for upcoming segment on Kristi Noem, Hallmark, Hershey's kisses, Garnier Moisterizer, CBS hype for evening sitcoms, Hype for NCIS, CBS hype for NCIS:LA, local ad Graham Tire, Lodestar Casino, CBS hype for CBS This Morning, local Windows World, Knology, CBS Hype for Two Broke Girls and 2 1/2 Men sitcoms, local ad Golden Buffalo Casino, Window World, Culligan's ad, Perkins, EyeMart Express, another Culligan's ad, CBS hype for "The Talk", CBS hype for upcoming "Dame Daphney segment", local Good Samaritan, Clinique makeup-Yonkers, JennyCraig weight loss, the Dame DaphneySheldrike segment was about elephants and ivory trade, but mainly hype for her book something like "Love, Life, and Elephants", local Spray your fat away, Deadwood, SD gambling and vacation, KELO hype for News Eye on KELOLAND Bakken oil, KELO PSA for WRDI disability aid, CBS hype for Erica tracking down a story somewhere, local Menards, Sanford Orthopedics, Heart attack info ad, Sleep Express, Lewis Drug, AAA Insurance, St. Mary's Hospital, general KELOLAND hype ad.
And then the "NATE BERKUS" show and a switch to PBS TV.
I guess my perception of CBS Morning dribble is more or less supported as appropriate when I actually took time to take some program notes.
CBS and Charlie Rose can do better and have done better in the past 30 years. Taking notes on the whole show was more disappointing then normal viewing with coffee, snack, and bathroom breaks.
*** Stay tuned, but you won't miss much on CBS between 7:00 AM and 9AM CDT.-- Doug Wiken
Recent Comments