OPINION; We buy a few jugs of cranberry juice a year. I also like "craisons" in breakfast oatmeal although plain old raisins, apple, and nuts improves the horse food too. Yesterday, I saw the Ocean Spray Cranberry juice on sale at Shopko at 2 for $6.00. I grabbed a couple and noticed the label had "New look, Same great Taste" in a yellow block. See the image below with an old 64oz bottle and an enlarged "newlabel", and the shrunken to 60oz bottle with the label.
Click on image for a larger view.
The goblet contains four ounces of cranberry juice. It is about 1/15 of the 60oz bottle or at $3.00 for the bottle, the equivalent of about 20 cents of juice. I guess for every fifteen of the new bottles, they sell the equivalent of one more bottle at zero cost. I expect this kind of misleading packaging from Kraft and ice cream makers, but Ocean Spray is an agricultural cooperative. It was a bit of a surprise. I seriously doubt they were deluged with demands from consumers for new shrunken containers.
Incidentally, if you know where it is possible to purchase a few more goblets like that in the photo, please let me know.
*** Stay tuned even if the mere mention of cranberry only reminds you of two yokels standing in water up to their waists--- Doug Wiken
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