Mildly amusing that as "Argus Leader Media" or some such is planning to put some variety of paywall, firewall on the papers digital content, KELO is adding a TV ad promoting their "FREE, FREE, FREE" digital online content.
I imagine if the digital content becomes only available to ARGUS subscribers, the actual newspaper will become even more of a shopper than a news source. Those of us who buy it off newstands will have even less reason to buy it.
The internet and online data availability are causing many changes in traditional media...some good some bad, but the process and changes are interesting even if the papers aren't.
KELO has been ahead of most South Dakota media of any kind in any media except printed snail mail versions for years. This spitball war between the Sioux Falls media "giants" will be interesting.
*** Stay tuned even if that may have unsavory connotations in the current media contests--- Doug Wiken
Interesting -- no TV here; has the KELO ad popped up online yet?
Comment by Doug: Cory, I don't have any idea if they run an ad about free online info anyplace except on TV.. The ads popped up about a day or two after the Argus announced they were planning to require subscriptions to get significant online content. -- DW
Posted by: caheidelberger | Jan 30, 2012 at 04:48 PM