We have driven past this highway billboard or a previous version several times without getting a photo. It is in a draw along I90 in western SD--probably 50 or 100 miles east of Rapid City, SD. Not sure--it kind of sneaks up on you when heading west. We happened to get a photo of most of the sign yesterday. I don't necessarily agree or disagree with the perspective, but some of the PETA tactics are abusrd. I would not mind if a few curvaceous beauties decided to protest the sign by standing naked leaning against the signpost supports, but I suspect the odds of that happening are about as good as George Bush telling the relevant truth on any issue at anytime and it would create a traffic hazard. If nothing else, this sign indicates a few elements of freedom of speech and press still exist here and there.