The Schumpeter column in the Economist magazine for April 9th, 2016 page 69 discusses over-60s as a market force to be seriously considered. Older consumers are the richest consumers. I still feel like a spring chicken, but my whiskers and hair betray that claim. In any case for several years I have thought the emphasis on young buyers and as TV ad watchers has been out of proportion to common sense. The column suggests this is because the relatively young people in ads and TV view older people's place as out-of-sight and out-of-mind. Kim Kardashian must appeal to some fringe, but even a tiny bit of celebrity "news" is too much. CBS Morning News is now mostly morning tripe, youth style, and humbug even if Charlie Rose lends something even as his evening PBS performance sucks more nearly every week
Some designers and car manufacturers are even thinking that larger more readable type on controls, etc. might even make sense. It is about time. Tiny light gray type on slightly darker gray plastic background may seem classy to the artsy-fartsy, but it is barely legible in either bright sun or with car lighting.
But change is on the way and it is early in the revolution. Just in time probably for the millennials turning gray and stiff.
Well that was this and by now this is that. I have determined that the easiest way to make 5 days seem like 5 months is to spend 5 days listening to SDPB-radio during fund-raising times. Even so, I may contribute again next year, but every fundraising "event" makes that decision harder. My aggravation sensor is getting more sensitive as years go by.
*** Stay tuned anyway---- Doug Wiken